This week at Mobile World Congress (MWC) Citrix announced ByteMobile Insight, a big data analytics solution designed to provide immediate, actionable intelligence for mobile operator monetization, marketing and customer care organizations. ByteMobile Insight provides a 360º understanding of mobile data usage, enabling mobile network operators to leverage that understanding to improve subscriber loyalty, create new revenue streams, increase ARPA and ARPU and reduce costs.

Unlike traditional network-centric mobile analytics solutions, ByteMobile Insight enables the creation of rich, anonymous data that reflects activity and experiences, giving operators unprecedented capabilities to monetize data with third parties, better target campaigns, reduce bill shock, forecast app usage and much more. Find out more here.