As a former Citrix channel partner and current vice president of worldwide channel and market development at Citrix, Tom Flink has a pretty unique perspective into partner profitability and what makes a partnership mutually successful. What’s more, he puts this astute understanding into practical application as evidenced by several key initiatives across critical channel issues in the last year alone.
Thanks to this unique take on partnership, Tom was invited to join PartnerPath’s CEO, Diane Krakora, and MarketStar’s vice president of B2B partner channel, Michelle Gunter, to discuss PartnerPath’s 2014 study on the state of partnering on PartnerPath’s recent webinar, The What and Why of Partner Profitability.
On the agenda:
- What is the partner profitability formula?
- What are the factors that affect profitability?
- What are vendor expectations/perceptions of partner profitability?
- What are the gaps between vendor and solution provider priorities?
- What can vendors do to maximize channel partner profitability?
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