Today’s modern workforce reality presents a real opportunity for organizations to bridge that gap between productivity and work life harmony. Lets face it, long-gone gone are the days of a standard 9-5. Instead, people are working on average 8.8 hours a day*, balancing that in harmony with the morning school run, gym, travel, caring for others and (last but certainly not least) that all important re-charge on a nightly basis. And how are they doing this? By combining innovative technologies such as desktop virtualization and cloud applications, together with smart devices that allow employees to, well, work smart.

Recent statistics show from 2005 to 2012, telecommuting increased by nearly 80%, with 1 in 5 Americans working from home at least once a week. A quick trip across the atlantic and the Institute of Leadership and Management reports 94% of UK organizations now offer staff some form of flexible working.

Now this may come as no surprise, afterall topics such as – BYOD and desktop virtualization have been hot for a number of years now, as has flexible working.  Virgin Entrepreneur recently launched a series of writer and guest-contributed blogs – The rise of flexible working, proving that this trend is no myth, to the contrary – the ability to work on a flexible schedule remains a key influencing factor for many employees when considering prospective employers.

So what are the implications to organizations and IT departments alike in accommodating these unique and varying needs of the evolving workplace? It can seem a complex task. IT needs to align with corporate budgets and priorities while at the same time securely providing the right desktops that empower employees to remain productive with the job in hand. When it comes to desktop virtualization, rarely is there a one-size-fits-all solution.

Whether the priority is to mobilize Windows apps, modernize approaches to desktop refreshes or enable self-service apps and desktops on BYO laptops and tablets, Citrix XenDesktop with FlexCast provides unprecedented flexibility to address key use cases first, allowing for additional use cases as needs – and budgets – evolve. And the net advantage? IT reaps the full benefits of security and centralization whole cost-effectively delivering the right kind of virtual desktop experience to each user – all through a single solution.

Think you know the top use cases for desktop virtualization?

How many of your customers are adopting BYO strategies, windows-as-a-service or virtual desktops and apps, to name just a few? If you’re a Citrix partner the great news is that there are a number of campaigns and conversation starters available, pre-packaged and ready to go that can help generate new leads with customers today through Citrix Marketing Concierge – your single destination for all Citrix marketing materials. Featured campaigns include

  • Deliver Windows-as-a-Service for every use case
  • Empower a modern Workforce with virtual desktops and apps
  • Low-cost PC Refresh
  • Mobilizing Windows Apps
  • Remote Access to Enterprise PCs
  • Virtualizing 3D Professional Graphics

Take your campaigns further
Don’t forget you can also leverage your Citrix Syndication content showcase on your website to supplement your campaigns and drive more qualified leads. How? By continually driving prospects back to relevant content on your website.

Take a look at these on-topic infographics recently launched and available now, including Workplace of the Future and Top Use Cases for Desktop Virtualization. Additional resources include the Top 10 Reasons to Embrace Work Shifting and a new page featuring multiple use cases for desktop virtualization in todays’ evolving world.

Linking directly to content like this from your email campaigns not only gives you the ability to provide customers with additional information in those crucial early stages of the sales cycle, but it’s also a great way to drive incremental traffic for your website.

Start your conversations today
Get ahead with these marketing resources designed to help you quickly execute point-specific conversations with your customers. To find out more information about these free programs,  Citrix Marketing Concierge and Citrix Syndication, and to access materials, visit www.citrix.com/partnercentral today and select “Marketing Programs”.

Stay connected
Keep up to date on the latest news, materials and campaign availability from Citrix Channel Marketing:
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You can also reach out to me directly at louise.malinosky@citrix.com

 *Source: Bureau of Labor Statistics