What an incredible turnout among partners attending Citrix Summit 2014! In a record turnout, nearly 4,000 partners and sales employees experienced our “better together” premier kickoff event, where they learned about the strategic direction for the new year and aligned their goals and plans. Important announcements included new mobility messaging, new sales tools such as the SalesIQ enablement platform and new solutions that incorporate technologies from Citrix alliance partners. Citrix senior leaders  presented business, technology and channel priorities, which center on selling full, integrated solutions for mobile workspaces, enhancing innovation in design and the user experience, and expanding customer conversations.  

Some of the highlights are:

  • The first annual Innovation Award for Partners, which recognized creativity and delivery of business value to customers using Citrix solutions. The winners are IBM Global Technology Services in the Enterprise category and ATEA Denmark in the Mid-market category. Read more about this award and the Citrix Service Provider award that was also announced at Summit.
  • Attendees visited the onsite Solutions Expo where they explored the newest products and services from Citrix and 40 other leading IT vendors.
  • Plenty of networking! Partners and Citrix sales teams socialized and expanded their relations at the Welcome Reception, Partner Appreciation Party, Women in Technology luncheon, Simply Serve @ Summit volunteer activity and GEO breakouts.  

For a detailed recap of Summit, read the Daily Digest newsletters for Monday’s coverage and Wednesday’s coverage. Plus, whether you attended Summit or you were unable to, partners can replay presentations from the General Session and breakouts. Be sure to watch these videos filled with valuable strategic insight and direction for the year ahead and together, we will continue to build our joint success!