In today’s world of limited budgets, minimal time, or lack of dedicated marketing resources – executing and generating quality programs or campaigns is becoming well, the norm. Goals are laser focused on revenue attribution to customer, greater customers to revenue quota or just plain old do more with less – to name a few. If you’re nodding your head with me, it seems we agree. What now? Well, if any of these challenges have become barriers for your marketing excellence then you can’t afford to miss our upcoming breakout session SUM143 at Citrix Summit on Monday January 13 at 4:00 p.m.

In this session I’ll be joined by award-winning author and social media strategist Kathryn Rose who will take you through some practical, real world tactics that can be used right away to gain visibility and cut through the noise. After all, it’s a crowded world out there and you need to be sure it’s your business that’s directly in the path of buyers, not somebody else’s.

SUM143 wont discuss tagging holiday snaps to Facebook profiles, nor will it show you how to craft the perfect status update. What it will show you is how – even with the most limited of resources – you can get in the face of your customers and establish credibility as a thought leader. And, in the spirit of Summit we’ll also guide you through the Citrix tools, programs and resources that you can leverage today that tie together as part of your 2014 (and beyond!) inbound marketing mix. No technical expertise needed!

Citrix Summit really is the place where you can get ahead and gain the new sales strategies, programs and tools that can make your organization successful in 2014. Now that sounds like a winning formula to me!

Finally, I also encourage you to visit us at the Partner Solution Center where you can schedule a 1:1 or find information about the variety of initiatives available to you of as part of your Citrix partner membership. Discover more about what’s available here.

Not yet registered? Don’t delay! Register today at

There’s a variety of ways you can keep up to date with the latest details – follow these suggested handles on Twitter:


We look forward to welcoming you at Summit 2014!