There are many ways to measure the mobile video user experience, but perhaps this short clip demonstrates it best.
In time for the holidays, Vodafone Turkey has launched a television advertising campaign showcasing the impact of a better video user experience on a mobile subscriber – with and without their network. Which would you rather have? Watch the ad here.
(Final text of the ad states that they have the best 3G network based on average data download speed as measured by two independent entities in 11 big cities).