Make no mistake, buyer behaviors are changing. With 79% of consumers researching purchases online before even engaging with vendors, the importance of a great website is obvious. Never asleep and “always on”—even when you’re not— websites become an effective extension of your sales force, technical expertise and, with the integration of blogs and social media, even corporate voice or thought leadership. Great content that’s informative yet engaging leads to more customers and increased sales and reduces the average time to close deals.
Citrix offers a free program designed to support your website and help you influence customer purchase decisions by automating and maintaining web content. Citrix Syndication delivers relevant messaging directly to your website to help generate new leads, freeing you to spend time closing sales.
This year, we’ve been laser focused on delivering an enhanced Citrix Syndication program that’s fuller, richer and simpler. Here’s a quick recap of some of the 2013 highlights . For more detail, click to read each blog in full.
- Delivering virtual desktops with Citrix VDI-in-a-Box is as simple as 1-2-3, and with the complete refresh of our VDI-in-a-Box showcase, syndicating desktop virtualization content is just as easy!
- Guide your customers to Citrix content with updated marketing buttons and banners, available in six languages! Place these on your homepage, social media forums or within newsletters. Stand out from the crowd and lead customers to the content you want them to see.
- A major content refresh focused across the entire product portfolio for enterprise and medium sized-business has been completed. That’s right, you can access content on all products in six languages and more than 35 new lead-generating assets featuring XenDesktop, XenMobile, NetScaler, GoTo products and more!
- Seeing is believing. Discover how mobile workstyles are helping organizations transform work, and show your customers too! View the new #workbetter campaign, already launched and website ready. Don’t miss two new solution webinars offering expanded routes for capturing leads with industry hot topics including BYOD and XenMobile.
Looking for more information about Citrix Syndication? Easy—visit the InfoCenter for everything syndication, then test-drive sample sites and register on the spot.