To achieve success and surpass customer expectations in the virtualization space, partners need comprehensive business, sales and technical training – and Citrix Summit will deliver this January 12-14, 2014 in Orlando, Florida.

At Summit, you’ll gain deeper understanding and knowledge of Citrix virtualization solutions so you can expand your conversations with customers about mobile app and device management, app stores, mobile security, social and real-time collaboration, mobile data access and workshifting.

Here’s a round-up of five session picks focused on current and valuable XenDesktop and FlexCast topics that you’ll find within the Summit Virtualization track.

SUM122: Selling into the professional graphics market with XenDesktop

  • Engineering, architecture, manufacturing, design and construction forms are turning to desktop virtualization to protect intellectual property while allowing engineers and designers to work with 3D professional graphics apps from anywhere. You’ll learn how to successfully sell Citrix FlexCast services for 3D graphics and succeed with this rapidly growing opportunity.

SUM124: What was old is new again: mobilizing Windows apps as the next phase of remote access

  • While tablets are not replacing PCs for most enterprise users, they are becoming indispensable for productivity. For tablets to be truly useful in the enterprise, users need to access to corporate Windows apps and their experience has to be simple and easy. In this session, we’ll discuss how to use mobility to identify new entry points and expand your customer’s footprint.

SUM125: Win against VMware Horizon Suite every time

  • VMware is often an incumbent in desktop virtualization opportunities. Gain confidence in selling the Citrix XenDesktop story when VMware is in the deal. Learn effective strategies for competitive positioning, setting traps, and persuading a VMware vSphere shop predisposed to Horizon View and blocking the Horizon suite motion. blocking the Horizon suite motion.

SUM126: 5 things you need to know to build a profitable XenDesktop business

  • This session will provide simple, pragmatic tips for building a profitable Citrix XenDesktop practice using FlexCast solutions for tactical entry points and strategic expansion. Discover how to avoid the “VDI trap” and drive standardization of proven designs for repeat.this session will provide some simple, pragmatic tips for building a profitable Citrix XenDesktop practice using FlexCast solutions for tactical entry points and strategic expansion. Discover how to avoid the “VDI trap” and drive standardization of proven designs for repeat success.

SUM225: FlexCast design guide for PC refresh projects with XenDesktop

  • Get the latest recommendations on designing and delivering persistent and non-persistent virtual desktops to users with the lowest possible cost and a superior user experience with Citrix XenDesktop. Lab test results for an actual environment will be shared.

Register now at www.citrixsummit.com Attending Summit is the most effective way to acquire in-depth, focused training in the shortest amount of time. We invite you to dive into the Session Catalog and begin creating your list of breakouts today.