Thank you partners for joining our social media training designed to help you enhance your marketing programs. This webinar is the second in our series and focused on such topics as integrating traditional marketing and social elements, tailoring your content and amplifying your message through social media. This 1-hr webinar was led by channel marketing expert Heather K. Margolis of IPED, an education division of UBM Channel.

Attendance during the webinar was terrific and in case any partners want a refresher, you can replay the recording from Partner Central, where you can also access several resources including the presentations and QAs. (Login required)

A recap of the webinar agenda is as follows:

  • Ways to deliver tailored social media content:  Tailor your social content with eBooks, newsletters, videos, infographics and blog posts
  • Tips for enhancing your marketing plan with social media:  Enhance your marketing plan using multiple touch points that combine social, email, events and content
  • Strategies for amplifying your message to build your audience:  Amplify your message through social media channels to build your audience and recognition
  • Steps to putting your integrated plan together:  Put an integrated plan together that combines traditional and social elements

The curriculum was purpose built for Citrix Solution Advisors and included takeaways that could be applied to lead generation activities via Citrix Syndication and demand generation campaigns via Citrix Marketing Concierge.

Thank you again for your interest, time and participation!