Our channel social media webinar series this year concluded with “Using Social Media to Bolster Your Marketing Success”. This 1-hour training session was led by channel marketing expert Heather K. Margolis of IPED, an education division of UBM Channel. The curriculum was purpose built for Citrix Solution Advisors and included takeaways to help partners better integrate social media and traditional marketing activities. Lessons learned can easily and readily be applied to Citrix Syndication and demand generation campaigns via Citrix Marketing Concierge.

Partner participation was terrific – thank you for joining us! For those of you who want a refresher on the presentation or in case you were unable to make it, you can access the recorded webinar by visiting  www.citrix.com/go/CSASocialMediaSeries (Access requires logging into Partner Central.)

A recap of the agenda is as follows:

  • Ways to deliver tailored social media content: Tailor your social content with eBooks,      newsletters, videos, infographics and blog posts
  • Tips for enhancing your marketing plan with social media: Enhance your marketing plan using multiple      touch points that combine social, email, events and content
  • Strategies for amplifying your message to build your audience: Amplify your message through social media      channels to build your audience and recognition
  • Steps to putting your integrated plan together: Put an integrated plan together that combines      traditional and social elements

Helpful resources

Several resource materials are available on  www.citrix.com/go/CSASocialMediaSeries , which cover the recent Oct 8 webinar as well as the June 11 webinar, “Driving Demand through Online Engagement and Social Media”.  You will find both recordings, presentations and QAs.

Follow us on Twitter @CitrixPartners to learn more about upcoming social media trainings and additional channel related information regarding updates, programs, products, training, events, and more.