You may have heard of a new event that has launched this year called the Citrix Marketing Symposium. No?  Then read on and let me share with you the details!

Our second Americas Marketing Symposium was held August 6, 2013 in Dallas, Texas. The purpose of these half-day seminars is to provide an opportunity to Citrix Solution Advisors to directly engage with Citrix Marketing, Sales and Channel professionals. During the course of the day, Citrix Channel partners learned about the complete portfolio of demand generation packages and programs, and the criteria that Citrix applies to qualify its selected set of vendors. In addition, the partners had the opportunity to spend time with our Regional Field Marketing Manager to discuss how to market our solutions using Citrix Key Plays. As a bonus, our Global Channel Marketing Specialist led a working session on the marketing tools and systems available to our partners. Finally, we concluded the event with our Channel Development Manager de-mystifying the types of marketing funds that are available to our partners

Sound like death by PowerPoint?  Not at All!  Most sessions were delivered with a live product demonstration and/or whiteboard, and the partners in attendance were actively engaged, asking numerous questions and sharing their experiences throughout the sessions.

Attendees left the event establishing new or deeper relationships with their local Citrix team as well as those located in our corporate headquarters.

When asked: What portion(s) of the Dallas Marketing Symposium did you find most valuable?, Partners had this to say:

“The first section [Demand Generation] was very helpful because I wasn’t aware of the Grand Prix Call Blitz or the Virtual Technology Exchange…those sound like great programs to take advantage of to help drive pipeline.”

“Names of resources, going over the specific programs that are available, understanding how programs work, understanding how to get stuff done that is not clearly defined.

The Citrix Marketing Symposium in Dallas was a great success! Thank you to all the Citrix Solution Advisors who attended this event.

Our schedule of upcoming Citrix Marketing Symposium events:

  • Chicago, Illinois – August 22, 2013
  • Philadelphia, Pennsylvania – August 22, 2013
  • Boston, Massachusetts – August 29, 2013
  • Fort Lauderdale, Florida – September 5, 2013
  • Charlotte, North Carolina – September 12, 2013
  • Los Angeles, California – September 12, 2013
  • New York City, New York – October 3, 2013

Additional cities are expected to be added for the 2013 calendar.

If you have any questions regarding the event or how to register, please send an email to: partnerdemandgeneration@citrix.com