Everything Everywhere was the first to offer LTE in UK – launching their services on Oct 30, 2012. This month the competition is heating up, with O2 and Vodafone both launching their LTE networks – and both featuring LTE tariffs with OTT content offerings.
Along with a “3 month data test drive” which means unlimited data for 3 months for certain plans, Vodafone offers even more if you sign up early. “If you sign up and activate your Sky Sports Mobile TV subscription before 23:59 on Sunday 18 August 2013 – the first weekend of the new football season – you’ll get access to all six Sky Sports channels for up to two years**”
And for those who are interested – a CNET UK price comparison of all three here.