As part of the Citrix Partner Hubbub blog series, I’m excited to let you know about the latest industry accolade for Citrix.  I’m Blake Cotton, a member of the Channel Marketing team, and I’m blogging about news of interest to our partners.

For me, the Gartner Magic Quadrant is, well, magical in terms of prestige and visibility for companies ranked favorably within this grid. The Magic Quadrant for a given technology market, according to Gartner, gives “a wide-angle view of the relative positions of the market’s competitors.” Here’s an explanation of the terminology used in the grid:

  • Leaders execute well against their current vision and are well positioned for tomorrow.
  • Visionaries understand where the market is going or have a vision for changing market rules, but do not yet execute well.
  • Niche Players focus successfully on a small segment, or are unfocused and do not out-innovate or outperform others.
  • Challengers execute well today or may dominate a large segment, but do not demonstrate an understanding of market direction.

You can see that the Leaders quadrant represents a combination of vision and execution.  And that’s where Citrix was placed in the Magic Quadrant for Mobile Device Management Software. Citrix XenMobile, which just won Best of Interop for the Wireless, Mobility and BYOD Support award category,  was recognized by Gartner in the Magic Quadrant ranking and in a report  on top mobile device management technologies.

This is the second straight year that the solution has achieved positioning in the Leaders quadrant (the previous ranking was for Zenprise, the former name of XenMobile).  In addition, it is the third straight year that Citrix technology has been recognized as #1 in the Magic Quadrant for having the most “completeness of vision.”

In the “Critical Capabilities for Mobile Device Management Software” report, XenMobile ranked #1 overall, and was first in all four use cases: regulated deployments, flexible deployments, agile deployments and mass deployments.

We are excited to work with our Channel community to bring best-of-breed solutions such as XenMobile to our mutual customers.

Help your customers break through the market hype surrounding mobile solutions. Utilize the Gartner reprints to make sure they understand the critical capabilities that are required when mobilizing their enterprise.  As a trusted advisor, you can take pride in selling the best and most complete mobile device management solution in the world.

Please reach out to Eric Berkman for further questions and comments.