You’re not alone and we have an event just for you.  It’a called the Citrix Marketing Symposium.  The first one may have passed already but don’t worry!  We have more coming your way.

The inaugural event was held on April 18, 2013 in Rosemont, IL.  During this event, partners had the opportunity to hear directly from Citrix Marketing and Sales specialists sharing their best practices for partners to generate demand for Citrix products and solutions. Among the topics presented were what initiatives are driving your marketing activities, scheduling field events, key play information, taking advantage of the marketing enablement programs from Ingram Micro, and how to utilize demand generation programs and packages available to you directly from Citrix.  The day wasn’t just full of presentations, there was a Citrix led roundtable that promoted interactive conversation among all attendees.

Attendees also learned how to build their Citrix practice through marketing, and establishing personal relationships with their local Citrix teams as well as with those located at corporate headquarters.

When asked What portion(s) of the Chicago Marketing Symposium did you find most valuable?  Partners had this to say:

“All of the demand generation information. I had no idea all of those resources existed”

“I found most value in the wide array of topics and areas covered. While this was a marketing event, it also touched on Citrix from a sales, technical and distribution level. It presented a lot of information across the board for Citrix partners, not just marketing.”

This event was a great success and we look forward to offering these in additional cities throughout 2013.

Be sure to visit us at Summit where we will be presenting at session SUM104: Demand-generation programs for Americas Citrix Solution Advisors and we will be sharing some great ideas and information, or visit us in the Partner Solution Center.

If you have any questions please send them to partnerdemandgeneration@citrix.com