Growing a hosted services provider business is about engaging the right technologies to deliver top-notch workplace services to your customers, plus developing a sales, marketing and operational strategy to achieve your goals. While Citrix Summit includes a wealth of the latest technical information for Citrix Service Provider partners, also plan to attend the business-oriented sessions to learn about marketing, selling and supporting hosted desktops.

Citrix Summit LA

Plan to send both business and technical teams to Citrix Summit – the investment will have a great return. Here is just a sampling of what hosted services provider business attendees could learn- read more about the Citrix Service Provider business track on the Citrix Summit site.

Citrix Service Provider business track sessions:

–          SUM113: Build a successful, profitable business as a Citrix Service Provider See how to deliver more brand value by hosting multiple applications as a complete IT solution and delivering them to businesses around the world. A successful Citrix Service Provider partner shares how this offering has enhanced their company’s value proposition and sales opportunities.

–          SUM114: Panel discussion: get into the cloud fast with white-label services Gain first-hand insight from a panel of leading white-label providers of desktop as a service (DaaS) infrastructure.  The DaaS panelists share their experiences and success with this business model as they and their resellers cater to the growing demand for access to cloud-based services. Learn why resellers have used this approach to grow and service their base of subscribers and tips around knowing the target market, creating a go-to-market strategy, having a sales plan and building a scalable support model.

–          SUM 115: Getting your share of the hosted desktop and app market? Citrix and Microsoft can help Hear the latest research on SMB cloud buying trends and detailed information on best practices for building and selling a hosted desktop, app and data solution. Learn the elements of a joint Citrix and Microsoft desktop hosting solution, the value of virtual desktops and applications, user scenarios for virtual desktops and applications and hosted desktop deployment approaches for Microsoft SPLA partners.

–          SUM 116: Top 10 sales and marketing tactics to grow and accelerate a Citrix Service Provider reseller base Maximize your infrastructure investment and expand your go-to-market opportunities through sales agents or reseller networks. Discover how to structure, build and enable your reseller channel through sales acceleration, marketing excellence and operational efficiencies.

Read more about the significance of Citrix Summit –and the benefits of both business and technical professionals participating in Citrix Summit, held this year May 20-21 in Anaheim, CA. Remember, Citrix Summit registration also includes access to the Citrix Synergy event, which promises to have great value with the latest mobility, cloud, virtualization, networking and collaboration information. Citrix events are known for excellent educational information as well as great networking opportunities at the partner party, gala reception at the Solutions Expo, new Simply Serve @Synergy volunteer activity, Synergy party, and in those hallway and lunch conversations with your peers.

We look forward to seeing you in sunny Southern California- register for Citrix Summit today!