From a personal standpoint, the fact that I needed to squat with our PR team until the wee hours of last night, turning the Indigo restaurant at the Barcelona Hilton into our new office, is a great indication of just how many exciting things we have going on with our partners this event.

As Mark unveiled in his keynote today, Citrix is driving against a clear strategy to help enterprises and service providers of all sizes deliver mobile workstyles and business-ready cloud services. And it’s fantastic to see just an amazing group of alliance partners rally behind that strategy for the benefit our of customers.

Networking-focused alliances are really heating up

I’m sure nobody missed the news that as a part of our newly announced expanded partnership, Cisco and Citrix plan to integrate best-in-class Citrix NetScaler ADC capabilities with other Cisco network products to deliver a rich cloud networking services offering. As a part of this strategy, Cisco intends to reference sell all Citrix NetScaler ADC appliances. Alcatel-Lucent is introducing new solutions as a part of its Application Fluent Network approach, which includes new Citrix Ready verifications across multiple products including XenApp, XenDesktop, NetScaler, and Branch Repeater. And in case you missed it, just a couple weeks ago Palo Alto Networks announced they are teaming with Citrix to securely deliver applications over next-generation networks.

Growing the cloud market together

The understanding that Citrix CloudPlatform, based on Apache CloudStack, is truly ready for primetime is even more apparent with additional alliance partner focus, all of which is based on customer demand with public customer support. CA Technologies and Citrix together announced a collaboration effort focused on leveraging CA management solutions to provide in-depth insight and control of public and private clouds built on Citrix cloud technologies. NetApp and Citrix also announced an extension of their current partnership aimed at greatly simplifying cloud storage deployments, resulting in faster transitions to private and hybrid clouds. Alcatel-Lucent announced it is working with Citrix to introduce new ‘carrier cloud’ solutions built on Citrix CloudPlatform. Microsoft and Citrix are finding ways to enter new markets together, cloud included. Some early insights to our activities around ShareFile and CloudBridge on Azure were discussed today. And finally, Cisco and Citrix will develop an integrated cloud solution for enterprise and service provider customers based on each company’s best-in-class portfolios. And on top of all this, our expo hall is featuring another Cloud Pavilion including partners Amysta, Basho, Cisco, Cloudian, Cloudsoft, Tier3, Trend Micro, and USharesoft.

Citrix and partners are serious about solutions

It’s no surprise Citrix, its partners, and many companies in our industry are getting more customer-centric, and solutions focused. Citrix announced a new collaboration with Citrix Ready verified partners that will deliver Design Engineer Virtual Workstation solutions to meet the growing demand for secure anytime, anywhere access to 3D design applications. Early partners in this program include Cisco, Dell, DevonIT, Fujitsu, HP, Intergraph, Lenovo and NVIDIA. Cisco and Citrix will develop mobile workstyle and BYOD solutions that give mobile users a unified way to securely access business apps, data, voice and collaboration services from any device, anywhere. And today Dell announced expanded hypervisor support for their DVS Simplified Appliance solution, featuring VDI-in-a-Box, and a 50-user configuration.

Driving down the cost of desktop virtualization

Last year on the stage here in Barcelona, Citrix first introduced the HDX Ready SoC initiative where our CEO Mark Templeton promised to unleash a wave of industry device innovation enabling partners to deliver virtual computing at game changing level of price-performance. Then at Synergy San Francisco, Citrix partners HP, Atrust, NComputing and ThinLinx announced the first wave of game changing HDX SoC endpoint devices. And today, new SoC-based devices from our partners Fujitsu and LG Electronics have been announced and are being showcased. Additionally, Centerm announced that the GM810 cloud device is now available globally at $99 USD, becoming the first Citrix Ready HDX Verified device to break the sub $100 price point. All of these devices along with others from ChipPC, Dell Wyse, IGEL and Samsung are on display in the respective partner booths in Barcelona this week.

Citrix Ready program undergoes major expansion

To fully embrace growing customer demand for its mobile, cloud and networking solutions Citrix has expanded its program to add more granularity around use case and also launched a new marketplace for Citrix Ready verified products called Citrix Ready Xchange. Other Citrix Partners in the news this week include:

  • Lakeside Software: Introduced SysTrack Transform, a real-time desktop transformation analytics and design tool accelerates implementation roll-out in dynamic environments.
  • Atlantis Computing: released Citrix XenDesktop and Microsoft Hyper-V Reference Architecture with Atlantis ILIO Diskless VDI storage optimization software
  • Imprivata: will have Secure, No Click Access to Citrix XenDesktop and Citrix XenApp
  • ComTrade: announced a new Management Pack to help Citrix customers monitor and manage CloudPortal Services Manager with Microsoft System Center 2012 Operations Manager
  • Intel: Continuing to build on our successful collaboration on XenClient, which now supports Intel’s 3rd Generation Core vPro hardware virtualization technology and Intel-based Ultrabook form factors.

Last night we had the honor of handing out Citrix Ready Best of Synergy awards. Congrats to the finalists and winnersAltantis Computing for Desktop, Palo Alto Networks for Networking, UShareSoft for Cloud, and Samsung for Mobile.

And no alliance blog can be complete without mentioning our good friends at Microsoft. Citrix is excited to be supporting Windows 8 right from the beginning, in lock step with them to deliver a slate of Windows 8 style apps and adding support in our desktop virtualization portfolio. We’re also collaborating with Microsoft to extend management capability, with a deep commitment to Systems Center 2012, which you’ll see in our demos and learn about in our sessions at Synergy.

And… all that is why I am very excited to head over to the Synergy Conference Party and have a glass of wine. Thanks so much to all our alliance partners and conference sponsors who are making this a fantastic event for our customers!

Aimee Catalano
VP, Alliance Marketing