We are excited to announce @WorkMail – an Exchange email client for the iPhone, iPad, Android phones and tablets. This app is part of the larger Me@Work application suite that was announced at Synergy Barcelona.
Most of you are probably blasé to new email clients and have the notion that they seen it all. Let’s face it – email is so 1990’s way to communicate! Many of us probably use Facebook, WhatsApp or LinkedIn messaging as much as their regular email – I definitely do so. You might rightfully expect that building a new email client that adds innovative value to users is wishful thinking – akin to expecting sunshine in Seattle during winter!
However there is no denying that corporate email is the original ‘killer app’ for mobile device and arguably it’s ‘killer’ status remains today – we should remember that RIM made a fortune via Blackberry secure messaging. As we listened to our customers we found that there is still lots of work to be done for securely delivering enterprise email in BYOD environment that has a great user experience. This is particularly so for our customers who are in highly regulated industries such as healthcare, industry and finance where the costs and liability of information leakage via email are huge. The IT groups at these customers bear the onerous responsibility of ensuring that there is no email data leakage and any mobile device lost at a random bar does not result in sensitive information being divulged. Typically, IT reacts to this responsibility by clamping down and ensuring that no mobile devices have access to corporate email.
Of course, this situation is not tenable and there is a strong demand for secure messaging with usability to match the typical employee’s expectation of a mobile user experience.
Keeping in mind the above context for secure messaging, we targeted the following goals as we designed our email app:
Build a beautiful and delightful user experience – On mobile devices, users have high expectations of user experience. Enterprise users are the same mainstream customers who have soaked up consumer app user experiences – they expect the same polish and delight in enterprise apps (whether they articulate this or not is a different matter). We have taken this expectation quite seriously and worked hard in creating an integrated design for Mail, Calendar and Contacts.
Work well with Microsoft Exchange and ActiveSync – Exchange is the big boy of enterprise messaging and is the definitely the thought leader. Exchange pretty much dominates the enterprise email and with their Office 365 offering they might dominate the SMB segment as well. We have ensured that Exchange and ActiveSync push messaging protocol works well with our app.
Integrate well with other mobile apps in the Citrix Me@Work Suite – Along with @WorkMail, we launched @WorkWeb – a secure browser app. We designed from ground-up for our email app to work seamlessly with other apps in the Me@Work suite including the browser app. As a user comes across an intranet link in his email message, he can click on that link to launch @WorkWeb to the intranet site without any further authentication check. MDX Interapp technology ensures that Single-Sign On and app communications happen in a transparent manner to the user.
Conversely, if you click on a mailto link on the page you are browsing in @WorkWeb it seamlessly opens in @WorkMail email compose form. We have worked hard to ensure that the app to app scenarios work in a secure and great user experience.
Data integration – We have also enabled close integration with the ShareFile space using MDX Interapp technology. We have designed a user experience to easily download document attachments in his email to his ShareFile space – as this space can be managed by IT, it is more secure and goes a long way in addressing DLP. Using @WorkMail a user can’t download documents to unsecured locations on his device that are outside the purview of IT.
In addition to above features, we have also added bunch of other features such as calendar integration with GoToMeeting for scheduling meetings, showing Free/Busy times and of course encryption, policy and security aspects of MDX Vault.
I will be sharing more of these features as we come closer to launch. We are all excited to launch this app and would love to hear your thoughts on this! A few screen shots of the app are shown below.