Citrix has a long standing relationship with Microsoft in a “Better Together” story for Enterprise IT, especially in application and desktop virtualization.  But did you know there are 2,000 partners in the service provider business who are both Microsoft and Citrix partners?  Well it’s true and each of these partners have signed up to the Microsoft Service Provider License Agreement (SPLA) program as well as the Citrix Service Provider program.  What these programs have in common is the ability to use Microsoft technology (and applications) as well as Citrix technology on a “pay-as-you-go” basis.  Each month licenses are used in a consumption model which helps the service provider increase their Average Revenue Per User (ARPU) by delivering applications, desktops and data to subscribers around the world.

But stopping at the licensing is only to tell a portion of the story.  Citrix utilizes the Microsoft Windows Server environment as well as management utilities and tools such as System Center Configuration Manager (SCCM).  In fact service providers around the world are using this combination to provide applications and desktops in a multi-tenant environment to subscribers each and every month…. hundreds of thousands of them!  Now Microsoft is teaming up with Citrix to provide a best in class solution for Desktop as a Service (DaaS) using the most cost efficient solution in the world.

If you want to meet the experts in this fast growing market and explore the tremendous opportunities in this explosive growth area, all you have to do is come to the Citrix Synergy/Summit event in Barcelona, Spain, October 15-19.  There are twelve breakout sessions dedicated to this market and several where both Citrix and Microsoft will give you insight into what is happening today and what to expect tomorrow.  Come join us.  After you register, focus on the breakout sessions with with “Citrix Service Provider” or “CSP” in the titles.

See you in Barcelona.