Telefónica Digital wants to grow revenues 20% year on year to become a €5 billion business by 2015, based on the following revenue sources:

• Direct to bill, where subscribers can add the cost of an item to their post-bill or pre-paid credit
• Mobile advertising
• Over-the-top (OTT) communications
• Low-cost smartphone devices based on Firefox OS
• M2M, security and cloud services

Smart CapacityTM solutions can augment, enhance and report on the delivery of these services. For more information, see the video, Differentiating Services with Bytemobile’s Adaptive Traffic Management.

-Anna Yong