Citrix Key Play Solutions VideosWhat’s the difference between selling a product and selling a solution? Since we’re in the midst of summer block buster movies, here’s an analogy.

Partners, you could sell a movie ticket or, as upscale theatres do, a complete evening out, including valet parking, special seating, beverage and meal service  – the works. The ticket meets a single need; the package is broader and offers a complete experience. Which has more profit potential and is likelier to win repeat business?

Citrix technologies lead the industry individually, but are more powerful when combined into solutions that target current customer challenges such as supporting mobile workstyles and leveraging cloud services. By selling solutions comprising multiple technologies, you can expand deal size, broaden your portfolio and target higher levels in the account –  and even attract audiences outside IT.

To help you sell solutions effectively, Citrix has created seven Key Play Solution videos to use as conversation starters with customers. Topics range from Executive Mobility to Desktop Virtualization to Cloud Convergence. You can play them in meetings, post them on your website or feature them at events or in special offers.  After viewing the videos, visit the Citrix Success Kits site to download customer presentations, solutions briefs and other sales tools to help you sell these Citrix solutions.

The short take is effective solution selling is your ticket to blockbuster deals and greater productivity. Strategic solutions also open doors to new customer audiences. So partners check out and watch the new Key Play Solutions videos to help you sell solutions effectively.