Per FierceBroadbandWireless, Verizon Wireless is recommending that smartphone subscribers purchase a 4 GB data plan, at a minimum, if they plan to use LTE video streaming. According to Brian Malina, Verizon’s national manager for digital and social media, the 4 GB plan costs $110 per month and supports the following subscriber usage:
• 10 minutes of video a day
• 50 web pages a day
• 10 photo uploads a day
• 15 minutes of music a day
• 50 emails a day
Total data consumption for these activities would be 3.61 GB, Malina said.
We believe that this supports our case for the value of being able to offer data plans differentiated by quality of experience and subscriber usage – and priced accordingly.