Citrix Summit San Francisco inspired us as well as informed us of new directions, advances and insights. One of which is that the old exceptions of the PC Era – such as app stores, wireless and mobility – are the new assumptions of the Cloud Era. The number of highly mobile workers as a segment of total employees is growing dramatically. As a result, two macro-trends are arising: mobile workstyles and cloud services.

People want to intersperse their work life and personal life as they need to. In order to succeed in this new era, Citrix partners need to help their customers provide a seamless continuum that gives people the shortest distance between work and life with mobile workstyles and cloud services solutions from Citrix.

So what are the key go-do’s after Summit San Francsico for partners?

  1. Take the Citrix story, our vision, and make it your own. This means leverage our Key Play solutions to build your go-to-market around executive mobility, bring-your-own-device, and workshifting. Log into MyCitrix to access information, tools, and resources.
  2. Leverage what we’re good at and what we know. Add AppDNA to your existing business and learn more about it because this can be valuable in your consulting practices. Learn how to sell, position, and actually install VDI-in-a-Box. Attach NetScaler to every proposal and think of NetScaler as an opportunity to up-sell and cross-sell into new parts of your customer’s organizations. Build App Stores for every customer. Get ready to upgrade customers to CloudGateway Enterprise.
  3. Do something new, invest in new ideas. Start selling software as a service. Sell ShareFile alone, GoToMeeting alone, or combined. Also, take advantage of the partner promotion that extends a free ShareFile corporate account for one year, including 20 employees. Details available at on MyCitrix.

Gear up to take full advantage of the huge business potential offered by the Cloud Era.

Get ready for Citrix Summit Barcelona October 15-16 for more training, networking opportunities and new strategies. Register now.