Citrix and Cisco are taking our sales and channel partnership to a whole new level with a major joint channel initiative that invests heavily in developing  joint partner competencies, technical and sales readiness, and channel sales and marketing funding to address the increasing customer urgency to support mobile workstyles and desktop transformation

The channel partners are the logical route to market to bring together the multivendor technologies and services for successful desktop virtualization initiatives in customer accounts worldwide. Since Citrix and Cisco both have a deep channel heritage and a highly recognized channel sales motion, the channel is one of the richest targets for us to jointly engage.

After more than a year in development, we are very excited to announce this joint Partner Accelerator initiative that started with a 360 degree assessment of what our customers want, and just as importantly, what our channel partners need to be successful in this space. 

What are the key resources and benefits? 

To help channel partners accelerate the sale and implementation of Cisco and Citrix Unified Workspace Solutions, we have jointly developed the following key resources and support:  

  • For practice development and enablement, there are pre-sales and post sales Learning Maps to help train partners on the joint solution and implementation
  • Joint demo and TCO/ROI calculators were developed to help expedite the sales cycle for faster deal closure
  • Premium benefits include a Solution Identifier, to identify partners with the solution competency, and joint POC funding to expedite customer proof points and provide greater partner profitability

These are just some of the many resources and benefits available to partners that participate in the Cisco and Citrix Partner Accelerator initiative. 

So what’s different about this initiative?

  • This initiative brings together the top requested and trusted vendors and technologies – Citrix and Cisco – that our customers and channel partners want to work with for desktop transformation
  • Partner Accelerator is supported by the experience of 10 million licensed customers who have already made the move to enable mobile workstyles and desktop virtualization with Citrix XenDesktop 
  • Cisco and Citrix Unified Workspace Solutions are already playing out in a number of successful joint customer implementations delivered by our channel partners
  • All of the benefits and resources in this initiative are available today and have been piloted with channel partners over the last 90 days

For more details, read the Cisco and Citrix Partner Accelerator announcement  and for information about the Citrix and Cisco partnership, visit the Citrix and Cisco alliance site.