Over twenty years of partnering with Microsoft, and here at Citrix we still find our sponsorship of Microsoft TechEd to be one of the most exciting and beneficial partnership activities we engage in each year.
Year after year, we continue to have cutting edge conversations with highly technical attendees who come to our booth to see the newest features in our product portfolio, and discuss how we integrate with and support Microsoft’s latest offerings.
This year we’re thrilled to be selected as finalists for the Best of TechEd award in the Networking category; recognizing the new Citrix NetScaler 10 with TriScale technology for its innovation. Our new TriScale technology powers all NetScaler app and data delivery capabilities, including DataStream – providing better performance, scalability and visibility for Microsoft SQL Server 2012. We’re proud to be the only ‘networking’ vendor to offer rich capabilities dedicated to MSFT deployments.
The TechEd judges are all editors from Windows IT Pro, SQL Server Pro, SharePoint Pro and Dev Pro publications. Out of 280 submissions just three finalists were selected in each of fifteen categories. Selections are based on the products’ strategic importance, competitive advantages, and value to customers. Anticipation is high to hear about the winners! Be sure to stop by and see the very latest from our NetScaler team. In addition to the primary award selection by the judging panel, there is also an “Attendee Pick” award, too! If you’re registered to attend TechEd, take a second to vote for your favorite product (we’re hoping that fav is NetScaler, but no pressure!)
In addition, we will be showcasing the recently introduced Citrix AppDNA software product. Citrix AppDNA is an application migration software that enables enterprises to automate, model and manage applications for faster application migration, easier application virtualization and streamlined application management. We have a demo pod dedicated to helping customers understand how to accelerate Windows 7 migration – if you’re at the show definitely stop by and see how we can help.
And of course we’re always excited to show you the latest innovations in our XenDesktop product family. We will have folks from our partner ComTrade in the booth this year to help us tell our management story and how it integrates with and supports Microsoft System Center 2012.
Plus, this year we have a very exciting promotion for all attendees which could result in a Disney Cruise! Stop by, listen to our experts’ in-booth presentations and talk to our staff who will be only too happy to sign you up.
I hope you come visit our booth (booth number 1800) to learn more about the Citrix products and solutions that align with Microsoft products to help improve your business!