Citrix is entering the mobility market with a vengeance. Just this week alone, our customers and partners heard about our exciting product advancements in the areas of enterprise app stores, data synchronization and sharing, mobile application management (just to name a few) in our Receiver, CloudGateway and ShareFile product lines. But, the real excitement for me is what these new products enable us to deliver to customers.

To gain a real understanding of what enterprises need in a mobility solution, Citrix surveyed 510 IT Directors, CIOs, and Architects in April 2012. We asked questions around the impact of mobility on IT and how bring-your-own device trends are changing how they manage devices. Here are just some of the things we heard:

  • Mobile device popularity is divided. On average, iPhone is the primary SmartPhone used by 39% of organizations, while 36% of respondents said BlackBerry is their company’s primary device. Not surprisingly, iPad is the preferred tablet device, with 91% saying Apple’s device is their primary tablet.
  • There are lots of apps to manage. Companies of all sizes are managing a large number of apps. On average, respondents said they had 216 applications inside their organization – this goes up (and down) with company size.
  • Application heterogeneity is growing. Windows apps represent 61% of a company’s portfolio, followed by internal web apps at 24%, SaaS apps at 10%, and mobile apps at 7%. This picture looks to become even more diverse next year, with Windows apps decreasing to 50% and SaaS and mobile combined increasing to 25% of a company’s portfolio.
  • Productivity apps are going mobile. When asked which apps are going mobile, there’s a clear preference toward productivity – 58% of respondents site these apps as a priority. Collaboration and line of business apps closely follow with 51% and 49% of respondents, respectively, saying these apps as going mobile over the next 12 months.
  • Security concerns are still top of mind. Ninety-five percent of respondents say they are “concerned’ about information contained in emails being stored on mobile devices, 94% are concerned about information stored within mobile applications and 91% are concerned about corporate data stored ‘in‑the-wild’ through personal cloud storage services.
  • Clear shift in focus from the device to apps and data. Today, a company’s mobility strategy has focused on managing the device itself – 62% of respondents told us they currently manage the physical mobile devices. However, when asked about their preference, 93% of respondents told us they would prefer a strategy of managing corporate apps and data where as only 7% would like to manage the device.

The results speak loud and clear.  With this increase in mobility, enterprises must ensure that employees are as productive on-the-go as they are in the office. To do this, they need solutions that deliver corporate content to employees on the billions of devices being used while offering IT the ability to control and secure that content. This is why we are so excited about the enterprise mobility management solutions offered by Citrix. Now, IT can securely deliver every type of app (Windows, web, SaaS and now mobile) and all user data to any device. As shown above, this is exactly what our customers told us they want.