Greetings Community Comrades!

I thought it would be fun to start a “Geek of the Week” blog series, to highlight our exceptional community members out there, so you can get to know more about them, and what they do in and for the community!

Our inaugural Geek of the Week is:

Steve Greenberg
Founder and Principal Consultant
Thin Client Computing LLC
Scottsdale, Arizona!

What is your current role in the technology industry?

I am a Virtualization Architect/Consultant and a Citrix Technology Professional (CTP), and I run a specialized consulting group, Thin Client Computing, that designs and delivers solutions to enterprise clients. I started in the early 1990’s as a Citrix customer and went on to become a Citrix integrator.

What was your very first IT project and what was your role back then?

I was actually working in recording studios and music technology before moving into IT. The transition occurred because I was tired of staying up for 36 hours at a time and traveling. So I moved into IT where it could have to stay up for 36 hours without traveling!

I had a new wife and baby and “settled down” by accepting a job as the IT guy in a company. They ended up growing very quickly and had the unique attitude of being willing to fund innovation. That is where I first implemented Citrix Winview (in 1993) and did some very interesting cross platform integrations which became the model for what I still do today.

What do you like most about working with technology every day?

I love the fact that it keeps evolving and opening up new possibilities. Each new development builds upon the past and creates an endless number of possible solutions. The cycle used to take years to run its course and then only months for new innovations. Now it seems like it is down to weeks and even sometimes days. It takes extraordinary effort to keep up and to know what works in practice. This is why we can accomplish such great things in IT but it is also why there are so many pervasive issues.

What is your favorite Citrix technology and why?

That’s like asking which of your children you like best! But, XenApp is still the one for me. At the end of the day it still gives the biggest ‘bang for the buck’ and solves the most problems. That is not to take away from my other favorites such as Provisioning Server, NetScaler and XenDesktop – I give those the award for ‘Best Actor in a Supporting Role’. We use them all in our solutions – it is the right mix of the whole suite that actually gets the best results. For the vast majority of our solutions, the customer buys XenDesktop and we design and deploy around the sub components that fit their needs best.

What technical events are you looking forward to attending this year?

Mainly Synergy and BriForum, I also hold my own events in the Scottsdale area that are always fun and interesting.

Who is your favorite DC Comics Superhero and and why?

Well, I will have to go with an answer once removed and say Sheldon from The Big Bang Theory.

What do you like best about being a member of the CTP Program?

I am finally not alone. It took scanning the entire world but it turns out there at least a few other misfits just like me out there! The best part is being part of the strategy and development of technology at Citrix. After doing it for a few years we now see shipping product architectures/ features that are the result of CTP feedback. This is especially exciting to me because I am all about creating working, practical system for our clients so to have a direct link from the field to product strategy/DEV is fantastic.

Which scientist (any field, past or present) do you most admire and why?

Newton for being able to figure out how the macro physical world actually works with just a pencil and an apple, and, Einstein for being able to figure out what is really going with just a brain.

What was the biggest Citrix deployment you’ve architected/implemented, and what were the takeaways?

I tend to measure big not so much by user count but by impact. Some of my favorites were the hospital systems such as Mayo Clinic where speeding up application delivery from days/weeks to seconds  actually helps save lives. Other favorites are the large colleges we have done (10s of thousands of users) where simply by enrolling in a class you gain access to the applications you need from anywhere, on any device. Another one was COX Communications where we enabled a very effective “Work from Home” program which has become the model for many other companies and has real benefits for the economy, lifestyle, etc.

Who is your favorite character in the Star Wars saga and why?

By far it is Qui-Gon Jinn in Episode One, he was the first and best character who really seemed like what a Jedi should be. I just wished he had ducked…

Wanna read even more about Steve? Visit the Synergy Featured Fans Page and click on Steve’s tab.

You can meet Steve in person at Citrix Synergy next week, and follow him on Twitter @stevegreenberg!

Laura Whalen
Citrix Systems, Inc.
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