For those of you who think that you know Citrix Synergy, you are in for a special treat at our event this May in San Francisco! Synergy is our most ambitious effort yet, designed to allow you to experience the essence of the cloud era, which is built on digital, mobile, social and personal experiences.  At Synergy, we will bring together these elements of the cloud era to give you the very best information and interactions about cloud services and mobile workstyles.

Here is a sneak peek at some of our new program elements:

Digital: To complement our traditional education and training channels, SynergyTV will present conference content in digital mode. Before the event, you can preview sessions to help plan your onsite participation. During the event, the Watch Live! program will stream keynotes and, sessions, and offer key customer and partner interviews.    After the event, you can review and/or share conference highlights on demand. With the all-digital SynergyTV, you won’t miss a single Synergy moment!

Mobile: Here at Citrix, we are all about mobility, and we have extended that concept to Synergy by putting the tools and resources you need in the palm of your hand (literally!). With our new SynergyMobile app, you can use your tablet or smartphone to plan your agenda, view conference materials, network with peers or simply navigate the conference.

Social: Since social interactions are a hallmark of the Synergy experience, we have lots of online and face-to-face opportunities for you. Follow conversations on Twitter via the #CitrixSynergy hashtag, then check out the Synergy LinkedIn group where you can connect with Citrix and industry experts before, during and after the event. The Synergy Mobile app allow you to exchange ideas, build relationships and arrange meetings with fellow attendees. And for good ol’ in-person encounters with old friends or new acquaintances, mix and mingle at the Welcome Reception on Tuesday, May 8 and the always-amazing Synergy Closing Party on Thursday, May 10.

Personal: Those of you who have attended Synergy before (and if you haven’t, sign up now!) know that Synergy is unlike other mega-conferences because it’s designed to be friendly, accessible and despite its size, it hasn’t lost its community atmosphere. It’s the many opportunities for personal and professional collaboration that make Synergy so special.

I think you’ll agree that with our focus on digital, mobile, social and personal, Synergy will be an event to remember. With all of these online and in-person channels, how will YOU be most likely to connect with others at the event?