Hello everyone, welcome to my second blog around Synergy in San Francisco, May 9 to 11, as I continue  my quest to hopefully provide helpful information as you ramp up to attend, or you need that extra bit of guidance to get your company’s sign off to join us in May.

To answer the question, what’s in it for you…

With all the demands on your time and attention – not to mention your budget – it’s important to make wise decisions about which industry events to attend. We understand there is a lot of competing content out there.

I think you’ll agree that a conference should deliver benefits in multiple areas, for example, giving you a high-level view of the issues combined with practical information and training for your particular situation, plus the chance to expand your professional network. An interesting location doesn’t hurt, either.

Finally, most people are more comfortable when the audience is a reasonable size and feels like a community. Enormous, anonymous crowds can be isolating instead of congenial.

Synergy in San Francisco, May 9 through 11, is a smart investment. Why? Because it provides the insights, information and training you are looking for in a friendly atmosphere with many opportunities for networking – and it’s being held in one of the world’s favorite cities.

Insights into the cloud era

Synergy speakers, from Citrix CEO Mark Templeton to industry analysts to well-known enterprise customers, provide a high-level view of major cloud era trends: cloud computing (enterprise networks and hosted services), mobile workstyles including IT consumerization and BYO, desktop virtualization and the most exciting startup companies.

Technical training on IT innovations

A wide choice of training opportunities, from sessions to labs to live demos, will add to your professional knowledge and skills. This year’s Synergy event offers more than 100 breakouts in four tracks (Cloud Convergence, Enterprise Cloud Networks, Mobile Workstyles, Desktop Virtualization), plus special series on cloud era startups and desktop transformation methodology.

Instructor-led and Self-paced Learning Labs provide hands-on skills training for new Citrix products and new versions of existing products. You can even take a Citrix certification exam at the Testing Center for free.

Social interactions from morning till night

You can network online and in person before, during and after the conference. There are many social events, including the Welcome Reception and Synergy Party; the Geek Speak Live! program offering informal technical discussions; and the Solutions Expo where you can talk one-on-one with exhibitors.

Synergy provides a number of networking tools that promote attendee interactions – Event Connection, Social in the City and Synergy TV (a live, hosted program) are some highlights.

Exceptional deals

I haven’t forgotten your budget. There are many ways to increase the value of Synergy through special deals and discounts. First-time attendees have two options: a discounted rate of $1,795 (savings of $150) – ending March 30 – and a group rate (15% discount) for 3 people from the same organization (all new attendees) for a total savings of $1,895.

If you’re a returning attendee, or a government or public sector employee, you qualify for a discounted registration rate of $1,395 – saving $550.

Join us

Of course, no conference can be everything to everyone. But we’ve listened to attendees over the years and made thoughtful improvements. We believe Synergy truly delivers what IT professionals are looking for – a nice balance of ideas, practical knowledge, training and social networking in a community-oriented atmosphere.

Visit the Synergy web site and learn more about what you’ll gain from Synergy.

I hope the information above has been helpful. See you at Synergy!