Citrix has talked a lot about the consumerization of IT in the last year or so. It’s only natural, since our technology makes it easy for IT organizations to enable people to use their personal devices, data and apps in the enterprise. As I mentioned in my last blog, the exceptions of the PC era – mobile users, personal devices, and wireless access – are rapidly becoming the assumptions of the Cloud Era. Putting all of these components together, it is becoming clear that the most successful organizations will adopt  mobile workstyles – working on whatever device, wherever, whenever inspiration strikes – as the new standard.

That is why I am excited about our sponsorship of the Consumerization of IT in the Enterprise (CITE) Conference & Expo coming up March 4-6 in San Francisco – the first conference devoted exclusively to this hot topic. Our CEO Mark Templeton will be delivering a keynote and sharing his insights on what’s next in building a business environment that embraces personal technology and mobile workstyles for every worker – from C-level executives to group managers, to individual users. Attendees will hear Mark talk about how “bring your own technology” (BYO) solutions and other new approaches to a mobile workstyle can enable business innovation and provide flexibility to both IT and to they people they serve. He will  highlight how organizations can build a strategy that lets IT organizations say “yes” to consumer technology and focus their efforts on what matters most – secure delivery of desktops, apps and data that support business, while providing freedom and flexibility for users.

In the next several days leading up to the conference, keep an eye on the Citrix blogosphere for additional perspective from our leading experts on consumerization, mobile workstyles, follow me data and the concept of BYO.  And after the show, I will be sure to report back with key highlights!