BytemobileToday, at Mobile World Congress in Barcelona, Bytemobile and Citrix announced a strategic partnership to redefine the market for application delivery and traffic management for Mobile Network Operators.

The widespread use of smartphones, tablets and other high-end mobile devices – combined with the explosion of rich media and the delivery of applications over the web − has driven network data traffic volume to new heights. With 2G and 3G networks giving way to 4G networks − fueling mobile subscriber appetites for high-definition video, on-demand movies, and more − network capacity has become  a business challenge for MNOs. If not managed properly, network congestion results in a poor user experience, which causes subscribers to churn to the networks of other MNOs.

Carriers’ networks have traditionally been designed for voice traffic – the traffic patterns and needs for data require a change in network design. Voice and data services require completely different service models and thus require a different way of thinking and design.

To manage such a deluge of content, MNOs need to increase the speed and capacity of their networks to deliver consistent quality of experience to all subscribers. To achieve this, they must maximize the efficiency and productivity of their network resources. Specifically, In order to support accelerating volumes of rich media traffic and deliver superior quality of experience (QoE) to all subscribers – regardless of network conditions – network operators are deploying smart tools such as adaptive traffic management and intelligent optimization.

Bytemobile’s Unison™ and T-Series platforms are deployed at the heart of the mobile network and offer many levels of traffic management and optimization. The centralized management and reporting capabilities of these products further ease deployment and simplify network operations.

Citrix NetScaler enhances the benefits of Bytemobile Smart Capacity™ solutions with the industry’s leading load balancing technology with Pay-As-You-Grow licensing and best price performance.  NetScaler delivers 100% application availability with a built-in carrier-grade scalability with throughput 50 Gigabits per second and over 50 million concurrent TCP connections per appliance. In addition to providing industry-leading load balancing and web app optimization, NetScaler enables scalable NAT, DNS and IPV4/V6 networks while protecting against DoS attacks and unauthorized access.

The partnership combines Citrix’s expertise in virtual computing solutions and flexible application delivery with Bytemobile’s best-in-class traffic management and data optimization solutions, as well as its global footprint of MNO deployments.  As part of the partnership, Bytemobile has been verified as being Citrix Ready®.

Citrix NetScaler powers the world’s leading cloud and service providers, and touches an estimated 75 percent of all internet users each day.  Bytemobile’s technology has been deployed with over 130 operators in more than 60 countries, serving nearly 2 billion subscribers. Over 20 petabytes (PB) of data traffic flow through these operators’ networks daily, and Bytemobile’s technology is responsible for reducing total data traffic by more than one-third.  With Citrix and Bytemobile working together, Application Delivery for Mobility will not only be innovative, it’s poised to be amazing.

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