If you read my blog regularly, you know that cloud services is one of our top priorities at Citrix. After all, the cloud is a key technology for powering mobile workstyles that enable people to work from anywhere on any device. This year you will hear us talk a lot about how the Cloud Era is based a completely different set of assumptions than past generations of IT.  In fact, many of the exceptions from the PC Era – such as mobile users, personal devices, wireless access, app stores, SaaS, and cloud infrastructure – have become the new assumptions for the Cloud Era. This is forcing enterprise IT organizations to reevaluate their strategies, causing them to search for lower costs, greater capacity and improved agility – all while keeping up with the trend toward the consumerization of IT in the enterprise.

This week, Citrix will be a sponsor at Cloud Connect at the Santa Clara Convention Center, which brings together the entire cloud eco-system to discuss and better understand the transformation we are experiencing. Stop by our booth (#509) or attend one of the sessions below to hear why forward-thinking organizations are using virtualization, networking, collaboration and cloud technologies to say “yes” to the forces of consumerization while dramatically improving business productivity, efficiency, agility and security. And be sure to visit the Citrix news page to check out the Citrix CloudStack announcement we made today.  Hope to see you there!

Citrix Events:

Tuesday, February 14

  • 11:30-11:50am, Cloud Solutions Theater, Expo Floor: Move your Enterprise Cloud Strategy to Reality at Warp Speed, with Shannon Williams, vice president of sales for the Citrix Cloud Platform Group.
  • 2:30-3:30pm, Grand Ballroom D:  Hitching Your Wagon to a Cloud.  Morgan Gerhart, director product marketing, Citrix Cloud Networking Group, will sit on a panel with representatives from Akamai, Aryaka Networks, Cisco and Riverbed.
  • 3:45-4:30pm, Grand Ballroom G:  Cloud Computing in Action: Real-world Customer Success in the Cloud, with Peder Ulander, Citrix vice president of product marketing, Citrix Cloud Platform Group. The session will feature Citrix CloudStack customers Datapipe, Edmunds.com, and Nokia Research.
  • 12:30-2:00pm, Citrix Conference Center, 4980 Great America Parkway (at Tasman): Cloud Solutions Lunch & Learn with Citrix executives and product leadership.  Please register here. 
  • 6:30-9:30pm, Hyatt Santa Clara Ballroom (above lobby): “Feel the Love” Reception with RackSpace

Wednesday, February 15

  • 10:00am, Mission Ballroom:  Keynote:  The Other War on General Purpose Computing. Sameer Dholakia, vice president and GM of the Citrix Cloud Platform Group will join John Engates, Chief Technology Officer at Rackspace and Bryan Che, Senior Director, Product Management and Marketing for Red Hat to discuss this hot topic. 
  • 12:30-2:00pm, Citrix Conference Center, 4980 Great America Parkway (at Tasman): Cloud Solutions Lunch & Learn with Citrix executives and product leadership.  Please register here.

Bonus!

Come by the Citrix booth (#509) to enter for a chance to win seats at the SAP Open Tennis Tournament going on at the HP Pavilion on Tuesday and Wednesday!  Come sit in the Citrix suites and watch James Blake, Sam Querrey, Andy Roddick or Milos Raonic!