Tom Flink, Vice President, Worldwide Channels and Market Development at Citrix, provides tips for channel partners looking to maximize revenue in any economic environment.  Tom stresses that Citrix is a company that values its channel relationships and relies on its “extensive network of channel partners” to achieve success. He also explains how this model provides the company greater understanding on how to support its partner network – which is critical for relationships to grow and develop. It is from this context that he challenges the channel community to “focus on conferences”, take a “tailor-made vs. one-size-fits-all” approach and “start small for the long haul”.