Are you prepared to sell the new Citrix? At Summit in Barcelona, Al Monserrat, Senior Vice President, Sales and Services, gave us three things to do be successful in the new environment of mobile work styles, cloud computing and business transformation:

  1. Sell desktop virtualization
  2. Build a networking practice
  3. Engage with Microsoft

Start with XenDesktop, the most comprehensive desktop virtualization in the market, providing user mobility in a secure way. Your customers want to enable their employees to workshift – shift from one device to another quickly and securely. The way to do this is XenDesktop.

Then build a networking practice by offering your customers a total solution with NetScaler, providing advanced application and service delivery. This will enable your customers to be ahead of the curve with the changes that the cloud and virtualization are bringing.

Finally, engage with Microsoft to sell more, sell faster and provide a more strategic solution to your customers. The best way to learn how to engage with Microsoft is through the V-Alliance campaign.  As a member, you will have access to special sales and marketing tools, content, and promotions, as well as training offers from Citrix and Microsoft.

Voila! 1, 2, 3 … Happy selling in 2012.