Today there are many solutions on the market that have the promise of enabling Service Providers to get up and running quickly with an Infrastructure as a Service (IaaS) cloud. The reality is that, while these solutions might enable you to become cloud-ready from an infrastructure level, there is a significant gap between standing up a cloud with technology and becoming business-ready and able to start selling and merchandizing your offering to the market. Since the early days of the cloud, Citrix has been helping providers with technologies that help them get to market faster with solutions that are designed from the ground up for the cloud. One of the factors leading to our success with building large public clouds is our intense focus on creating a business layer that bridges the gap between implementation and service delivery.
Taking your IaaS cloud to market requires a Business-ready layer that will bridge this gap. A layer that can offer you among other things:
(a) A secure self-service portal that can stand alone or integrated with your existing BSS fabric
(b) A service catalog that exposes the products from the underlying IaaS cloud that is available to customers for subscription and e-commerce
(c) A CRM module that allows you to track and monitor the activity of all your customers, support them with their issues and trouble tickets, and nurture a community experience that allows the sharing of knowledge through wikis and discussion forums
And, very importantly, a layer that can process the metered usage data – data that is completely business unaware – from the underlying cloud and convert it to business aware billable information by applying mediation and rating rules.
At Citrix Synergy Barcelona, we introduced Citrix® CloudPortal™, our new product line that turns raw cloud resources into true online businesses. As part of this product line, we are excited to introduce “CloudPortal Business Manager” that provides you the business layer you need to take to market the IaaS cloud you have built on Citrix CloudStack.
Purpose-built and Comprehensive
As a service provider, your value proposition is unique. Whether your focus is developers, who demand convenience clouds at utility prices or businesses that prefer managed clouds for recurring subscriptions, your differentiation has to be surfaced all the way from the type of infrastructure that is used at the lowest level to the way it is offered for commerce and billed at the highest level. CloudPortal Business Manager allows you to do precisely that. Its out-of-the-box integration with Citrix CloudStack enables you to expose the IaaS offerings as products that can be bundled and offered in segmented catalogs with differentiated pricing. Further, if customers need to be on-boarded differently – self-service for retail class customers who pay by credit card /debit card or assisted-service for corporate customers who pay by PO’s and invoices, CloudPortal Business Manager allows such use cases with measures for fraud control.
Show me the money
Whether it is your end-user customers or yourself as business, you do not want to wait until the end of month billing period to see the utilization of your cloud. You want to see your spend (end-user) or monetization (business) on an ongoing basis. CloudPortal Business Manager allows end-users to track their month-to-date spend against spend budgets and for service providers to track product performance and control credit exposures through credit limits and threshold-based billing triggers.
Cloud-proven and fast
While the CloudPortal Business Manager seems fairly new to market, it however already powers some large clouds such as IDC Frontier NOAH cloud, Ninefold cloud, and Tata Communications InstaCompute, supporting some very differentiated use cases.
Lastly, while the CloudPortal Business Manager today accelerates the speed to market of your IaaS cloud, that is not all. With our planned integration with the CloudPortal Services Manager, the CloudPortal product line will enable service providers to offer a variety of services such as Storage, Desktop, and Apps, all under a seamless single portal experience, where usage from different cloud services is aggregated and processed against distinct, billable customer entities.