Today, at Summit Barcelona, we launched an entire business centered on delivering virtual desktops to Small and Medium Businesses. You can read the full press release here.

I wanted to give you a behind-the-scenes look on what this all means and why customers and partners should care.

Citrix announced today a comprehensive business strategy around Desktop Virtualization for SMBs with four key themes that are anchored around the new Citrix VDI-in-a-Box 5.

  • Product: Citrix VDI-in-a-Box 5 is the first Citrix release following the Kaviza acquisition, and it includes a slew of new features such a including support for Microsoft Hyper-V, fully integrated Citrix licensing and order management, the latest HDX 5.5 stack, and an even simpler management interfaces. You can read all the product details here .
    Customer benefits: SMBs now have an easy VDI solution that delivers quick ROI with the backing and support of the market leader in desktop virtualization.
    Partner benefits: For partners, VDI-in-a-Box 5 delivers a path to grow revenues by expanding the available market while preserving margins.
    To learn more, attend our upcoming TechTalk on VDI-in-a-Box or our overview webinar.
  • Channel: The Citrix partner program, Citrix Solutions Advisors (CSA) is expanding with a new specialization called SMB Specialist that makes it easy for new SMB partners to engage.  Any current CSA can take free training and get authorized to sell VDI-in-a-Box.
    New partners now have a way to easily and efficiently engage with Citrix around the SMB market by becoming a CSA SMB Specialist. There is a host of special benefits aimed at making it easy for partners – including free training, free demand generation support, no minimum annual commitments, and quick registration rewards.
    Partners can access new free training here.
    Customer benefits: Customers benefit from having local access through their preferred partners.
    Partner benefits: Simple efficient way for partners to engage with Citrix around SMBs to  grow revenues, shorten sales cycles and increase margins.
  • Remote Monitoring and Support for MSPs: For IT and Managed Service Providers who want the freedom to remotely monitor and
    support virtual desktop deployments from anywhere, the new GoToManage solution with VDI-in-a-Box delivers this freedom.  You get a single consolidated dashboard across multiple sites or customer locations from which you can monitor several key metrics on your VDI servers and the virtual desktops.  Custom alerts and notifications of key events can be delivered to you via email or SMS so you are always notified of any issues wherever you may be.
    Customer benefits: Administrators can now support end-users anytime from anywhere on any device across multiple sites or locations.
    Partner benefits: Deliver desktop remote services offerings to SMB customers easily and affordably.
  • End-to-end hardware-software solutions: Citrix is continuing to work with key partners including Dell and Wyse to deliver validated hardware and software solutions to make VDI easily consumable.  Dell has published reference architectures with VDI-in-a-Box and validated solutions such as virtual labs for education.  Wyse has day-one support for VDI-in-a-Box with the Wyse C10LE and R10L thin-clients. Wyse is offering a special promotion through our joint distributors for Wyse C10LE devices purchased with VDI-in-a-Box.
    Customer benefits: Simplify your buying and deployment experience with validated solutions that eliminate guesswork and deployment headaches.  Our partners are aligned with Citrix in making virtual desktops not only simple but also affordable for SMBs.
    Partner benefits: Mutual channel partners can benefit from selling the complete stack across hardware and software and furthe simplifying the customer experience.

Check out more on – including over 30 how-to videos, straight-talk videos from ou customers on their experience with VDI-in-a-Box and a free tech preview trial of Citrix VDI-in-a-Box.