is the third of five investment themes for the Citrix Startup Accelerator. In this series I have previously introduced the Startup Accelerator, and investment themes and Mobile Madness.

The Citrix Startup Accelerator is part of the Citrix Innovation Portfolio, and is an outgrowth from Citrix Labs. We’re been privileged to invest in some really interesting companies that are creating the future of business technology. So far, these companies include PrimadeskOne World VirtualGraymaticsand Core Mobile.

Our investment in Graymatics is an example of the types of companies we’re targeting for Graymatics mission is to organize rich media data over the internet, networked video systems & proprietary media sources using a highly scalable contextual digital media processing platform.

** See our Global Challenge site for more details on the Citrix Startup Accelerator.

The whole series includes:

With thanks to Andra for video production.