Mobile Madness is the second of five investment themes for the Citrix Startup Accelerator. In this series I have previously introduced the Startup Accelerator, and the first investment theme, Desktop.next.

The Citrix Startup Accelerator is part of the Citrix Innovation Portfolio, and is an outgrowth from Citrix Labs. We’re been privileged to invest in some really interesting companies that are creating the future of business technology. So far, these companies include PrimadeskOne World VirtualGraymatics and Core Mobile.

Our investment in Core Mobile is a good initial example of the types of companies we’re targeting for mobile madness. They address the challenge of enterprise data on the small screen by using context, such as calendar entry, to select and display data from multiple applications simultaneously.

** See our Global Challenge site for more details on the Citrix Startup Accelerator.

The whole series includes:

With thanks to Andra for video production.