Ian Song, senior research analyst at IDC could not have said it better:

“Customers are intrigued by the possibility of a better desktop management model and the operational savings desktop virtualization could deliver.  Many vendors have emerged to provide solutions; desktop virtualization products are available from small start-ups to Fortune 100 companies. Customers are in turn confused about the capability and addressability of each vendor’s solution.”

So it is with great pride that I can tell you that Citrix has been able to cut through all the noise in the desktop virtualization space to build on our market leadership in server-based client computing and emerge as the only leader in the IDC Desktop Virtualization MarketScape with XenDesktop. How did we do this? As Ian stated “Given the robust capability and strategic vision, IDC has assigned Citrix in the leader quadrant. As long as Citrix continues to execute on its strategic road map, IDC believes it will remain the leader in the desktop virtualization market.”

When I think about what has made Citrix a leader in Desktop Virtualization, there are two items that come to mind; 1) That desktop transformation is a strategic conversation, and 2) That desktop transformation requires a flexible architecture.

Desktop transformation as a strategic discussion

Our customers are looking for a pragmatic vision of desktop computing that explains how they get from where they are today, to where they want to go. I talk to customers everyday who know they need to make a change. They know they want to move toward a model of supporting users from multiple devices and form factors, permitting secure, controlled access to apps and data  across headquarters, branch offices and to remote workers. There is no question that customers want to make this move to virtual desktops. What they do need though is a vision and a plan on how to get there. Citrix “gets” that desktop transformation goes beyond any one tactical deployment. Desktop virtualization in its broadest definition is a reaction to the consumer trends all around us. If IT could be run like a consumer service, but still keep the security and control enterprises need, users would get a choice of devices, choose the apps they need and access the service anywhere at any time. The broad portfolio of technologies incorporated in XenDesktop are designed to deliver just that.

Desktop Transformation requires a flexible platform

There is an old expression (Maslow’s hammer) that states:  “if all you have is a hammer, everything looks like a nail.” This has never been more true than in the desktop virtualization space. If you are a server virtualization company, everything is another VM to host on a server. Citrix has avoided the trap that so many technology companies have fallen in by starting with a vision to allow people to work and play from anywhere. To make this a reality, Citrix has invested in a flexible desktop delivery model called FlexCast. FlexCast gives administrators the ability to deploy a desktop virtualization solution for nearly any scenario. Whether desktops are hosted remotely or run locally, whether they are shared or persistent, online or offline, or, a full desktop, or simply a menu of on-demand apps delivered through Citrix Receiver, XenDesktop has the flexibility to adapt.

Flexibility also means the ability to deliver any app. While most of us are conditioned to think of our work environment as a desktop with apps, data and preferences delivered as a package, it is the apps and data we really care about. The ability to securely deliver Windows, web, or SaaS apps is increasingly important to our customers as they try to get a handle on the explosion of cloud-based apps in their environment, each with their own provisioning, workflow, and identity to manage. NetScaler Cloud Gateway works with our customer’s XenDesktop environment to deliver just that.

But desktop transformation isn’t just for large organizations. Citrix extends to power of desktop virtualization to work and play from anywhere to small and medium businesses as well. Whether reaching these customers through service providers that host and sell desktop service for a monthly subscription, or through easy to deploy offerings to small shops deploying the newly acquired Kaviza VDI-in-a-box solution, Citrix has a solution to extend desktop virtualization to all.

Whether you have been playing with desktop virtualization for a while, or are just beginning to investigate what desktop virtualization can mean in your organization, read the IDC MarketScape report to understand more about why the Citrix approach has been uniquely recognized by IDC, and by the thousands of customers deploying XenDesktop today.

Click here to get a copy of the IDC Desktop Virtualization MarketScape report