As the new Director of Technical Marketing in Citrix’s Desktop Division, a big part of my job involves Competitive Intelligence or CI for short (or even G2 if you’re into the whole brevity thing). The Wikipedia defines CI as “Defining, gathering, analyzing, and distributing intelligence about products, customers, competitors and any aspect of the environment needed to support executives and managers in making strategic decisions for an organization.”
Competitive intelligence sounds a lot sexier than it is. It mostly involves spending time in labs scratching your chin (or stroking your mustache), making sure your badge is properly flipped over at trade shows, attending conference calls, writing ominous-sounding briefs, converting gigabytes of data into pretty little slides and glossies with charts on them, and spending time in the “community”.
OK “community”, here I am! I’m your guy for competitive questions – ask away, the stated areas of my expertise are mostly in the desktop virtualization space, but I came into Citrix through the NetScaler acquisition so I’ve been around the block a few times if you get my meaning. Oh, and if you’re the competition, feel free to treat my inbox as your own personal Wikileaks – you’ll be saving us both some effort, and it’ll be easier on your conscience.