With more sessions than ever, activities galore, networking, and visionary keynotes, this year’s Summit San Francisco event, May 23-24 rocked the house. 
The Partner Transformation Center was bustling with partners getting first-hand demos of the Virtual Citrix Demo Center, the new Marketing Concierge platform, and added Citrix Syndication content sets for V-Alliance partners and Distributors.  Plus, partners learned more about our alliance campaigns with Microsoft (V-Alliance) and Cisco. An iPad2 was also given away each day to a lucky partner.

This year’s agenda also offered more breakout sessions around partner programs, initiatives, tools, and campaigns. We spoke about building a successful, profitable business as a CSP, getting the most out of your CSA membership, using the Citrix-Microsoft partnership to build your business, leveraging Key Plays, Content Syndication, social media to better market your business with specific examples of tools that “tell and sell.”

By the way, I co-presented a session for the first time at Summit this year. What a blast! Check out SUM108 on Citrix TV. Towards the mid-end, I share pointers on blogs, Twitter, and RSS and how Citrix can be leveraged for all three. After you’ve watched the video, check out several new resources now avaialable within the Marketing section of My Citrix – these will help you get started with social media. 

If anyone wants to share their experience at Summit, please leave a comment. I’d like to hear about your experience, whether it’s related to the sessions and keynote, or the activities such as the Partner Transformation Center and Partner Appreciation Party. Drop a comment and share your Summit story and let others know what was most valuable to you.

A big, hearty thanks to all our Citrix partners for your time, commitment, and always growing with us.

You made Citrix Summit San Francisco an outstanding event and fantastic success.