Citirx Branch Repeater 6 brings Service-centric WAN optimization to the Cloud services Era

It feels like déjà vu! Barely two years ago, we transformed the WAN optimization (WOC) landscape with unique optimizations for virtual apps and virtual desktops, going beyond client-server or Web technologies.

Last year when many vendors were still focused on hardware appliances, we virtualized WOC itself with VPX virtual appliances,

Your demand for virtualizing desktops and networks shaped our technologies, and it paid off. Branch Repeater was one of the fastest growing WOC products last year that capped in a Leader position, culminating in the indelible transformation of WOC as an essential component of desktop virtualization.

Today, we are changing the game again: evolving WAN optimization from a network-centric infrastructure to a service-centric delivery solution. We announced Branch Repeater 6 with SmartAcceleration technologies that enable organizations to gain unparalleled visibility and control of their apps, services and networks and delight their end users with super quality of service and experience.

The recent explosive trends in consumerization, mobility and cloud computing are driving the transformation of WAN optimization technologies to adapt to the emerging world of virtualization and cloud services.

  • Virtual Computing: Organizations are rapidly adopting desktop virtualization and doubling down on virtual desktops. CIOs reported that just this year alone they will more than double the number of desktops virtualized1.
  • Mobility: In the next 4 years, there will be more than 7 billion mobile-connected devices2 - nearly 1 per person on this planet. Mobile traffic will double every year for the next few years, exceeding 75 exabytes3 each year. That’s like the amount of data that has traversed the Internet since its creation! This is driving what I call ‘user mobility’.
  • Cloud Computing: Consumerization, mobility, app virtualization and social-networking trends are all driving the use of SaaS/IaaS in the enterprise. And IT is beginning to embrace and extend cloud computing across the enterprise.  First it was the mainframe era that yielded to the PC era, which is now giving way to the cloud era. And this is driving what I call ‘app mobility’. Just as users can access their apps from anywhere, IT can deliver apps and services from any location, not just from traditional datacenters.
  • Video and multi-media: Video will comprise more than 90% of consumer traffic by 20122. Web-based video conferencing (business and personal) and training videos are growing exponentially on the networks.

Fundamentally these trends will change how and where information is created, shared and consumed, driving organizations to focus on and deliver the “I” (information) in IT. Not only will traffic explode on your networks, there will be different mix of traffic (apps, desktops, audio, video, SaaS, etc.). They will all be delivered from different sources (enterprise & cloud datacenters, mobile devices, etc.), to different devices (PCs, Macs, tablets, smartphones) and to users anywhere (branch office workers, mobile and remote workers).

It doesn’t take much for IT to feel like they are losing control over the apps and networks: don’t know what is going on over their networks; don’t know whether upgrading the bandwidth or deploying WAN optimization is an adequate or even the right choice; can’t keep up with user complaints about poor service quality and experience. WOC is necessary but not sufficient. You need to know what to optimize before you optimize services. You need to start with optimizing the end-to-end delivery of services – desktops, apps, web, audio, video and more – from anywhere to users anywhere.

In order to help IT address these trends and needs, Branch Repeater 6 introduces unique SmartAcceleration technology that provides intelligent and adaptive mechanisms to guarantee quality of service (QoS) and experience (QoE) by enabling IT with a set of tools for holistic traffic management:
 these assess network traffic patterns and usage, classify apps and services traffic, control bandwidth consumption and protect delay-sensitive apps using granular L2-L7 policies, monitor network congestion and delays affecting user experience, and remediate those problems quickly to minimize support calls. SmartAcceleration can help classify and prioritize services by application location, branch location, user location, user groups, application type, protocol, traffic direction, and more.

SmartAcceleration offers unique and deep visibility and control across a broad range of applications – more than 500 apps and protocols – including but not limited to native and virtual apps and desktops, audio, video, Microsoft apps, web apps, and more. SmartAcceleration takes it a step further by equipping organizations with an unmatched ability to prioritize the delivery of virtual desktops and apps based on user groups. Hey IT! Now you can go impress your executives – and get them off your back – by prioritizing the delivery of their virtual desktops and apps over other employees!

Additionally, Branch Repeater 6 also delivers deep visibility and layer 7 optimizations for encrypted Microsoft apps (encrypted MAPI/Exchange, Signed SMB v1/v2). This helps organizations deliver superior performance of such secure apps, all while keeping service delivery secure and compliant with relevant regulations.

To further simplify deployments in large number of branch offices, Branch Repeater 6 offers centralized licensing that helps automate license management in the branch locations.

As you start your journey toward transforming your network-centric WAN optimization to the next generation service-centric optimization architecture, visit this blog again. We will unravel the keys to this transformation in a series of feature blogs over the next few weeks.


1 Morgan Stanley: CIO Survey 2011 IT Spending Intentions Improve in April CIO Survey
2 Visual Networking Index, Cisco Systems
31 Exabyte = 1 million Terabytes = 1 billion Gigabytes