Our partners mean everything to us. Which is why, as you may have recently seen, we’re making a few changes to our UK channel approach to demonstrate our on-going commitment. We’re currently working with our distributors Arrow ECS and SDG to draw up a list of 30 new partners that will benefit from a similar level of support and interaction our existing managed partner base currently experiences. This means everything from quarterly executive clubs to technical roundtables.
 
Why? Because we think that it’s important that we invest time, money and support to ensure that our UK partners have everything they need to offer a range of virtual computing solutions. As I mentioned previously, customers are embracing virtualisation and cloud computing in a big way and we need to be prepared for that. The bottom line is that Partners have told us that they need dialogue with someone from Citrix. As such, we are getting out there to show that we are listening, learning and are supportive.

The messages is clear – together we have the answer!