A highly anticipated MMS 2011 is underway in blustery Las Vegas.  While this event is not the largest (a sold out 4000 attendees) event we do each year, it certainly has over the past few years become much more relevant.  And for myself, as the strategic alliances owner of our System Center strategy, it certainly is an exciting week and a culmination of many teams’ work over the past 12 months.  Throughout the week I will be tweeting @jasongradel and @citrixmicrosoft as well as blogging some of the more notable happenings. 

 Keynotes this year center on two outstanding and probably familiar sounding themes:  Cloud and Consumerization.  On Day 1, expect Brad Anderson to cover public cloud, private cloud, hybrid cloud and every other combination imaginable.  The v.next System Center products will be front and center and there is almost certainly going to be some great information further establishing our great collaboration with Microsoft and the System Center team.  Day 2 is all about that familiar sounding “consumerization of IT.”  One of the great outcomes of the MMS team embracing this concept is that in addition to Slates and Win7 tablets, we will be showcasing iPads in our booth (#315).  That may not sound like a big deal to some of you since the iPad Receiver has been demonstrated on so many occasions but for us on the Microsoft alliance team, it marks a great turning point and clear alignment of a very critical market trend.  I will not be celebrating this by dressing in a black turtleneck on of the expo floor tonight, but I will be thrilled to not have to disguise my iPad fixation. 

If you are at MMS, please check out all the sessions we are either hosting, co-presenting or simply being featured as a demo or solution example.

Look for many more exciting updates throughout the week.