In late 2007 an idea was born at Citrix for a subscription based licensing program to make our core technology available around the world to the evolving Managed Service Providers.  The program started with a pilot of merely 10 partners in four countries.  Thanks to some creative licensing folks in the Citrix Channel Sales organization and a couple of dreamers in the product organization, the program was successful enough to warrant its continuation in 2008.  That was then, this is now…

Beginning 2011 the subscription program, called Citrix Service Provider (CSP) hailed just over 800 partners representing all Citrix Sales Geographies serving 25+ countries worldwide.  The partner growth was only dwarfed by the subscription license growth which is now in the tens of thousands.  Prior to the launch of the CSP program some of these partners were using Citrix perpetual licenses as a means to provide IT-as-a-Service but were asking for consumption licensing to rapidly expand their hosted application business.  Others, who have been in the IT outsourcing business were looking for ways in which to differentiate their business model and adopt a more “Cloud-like” scale for Desktops-as-a-Service.

As the CSP program evolved and partners continued to give feedback, it became apparent to the executive team here at Citrix that the program should also evolve into something more than licensing.  To meet the demand of this growing population of partners, the Cloud App and Desktop Delivery Group was formed.  Taking into account a more holistic view of the market, this new group will focus on products specifically tailored to service providers for application and desktop delivery.

With a nimble team of Engineers, Marketeers, and Architects feedback from the partner base (and subscribers) will be designed into the core products to enable a faster time to market and a more efficient/optimized service provider operation.  Among other enhancements Citrix will be working with partners to create faster ways to stand up datacenters and create more comprehensive ways in which to provision end subscribers.

As one well known American Country singer puts it… “Welcome to the future“.