Is it enough to manage the desktop or even individual applications for subscribers to their PC or Laptop? Well, if you believe the article from cnet a few months ago, by 2013 Smartphones will most likely surpass the way in which most people access the web. If this premise holds true, more end users will also want to access their enterprise applications on mobile devices versus PCs or Laptops, right?
The move to an integrated (mobile and fixed wireline) approach for services will likely start with the SMB subscriber as they have a higher propensity to merge consumer applications and services with business IT. Microsoft Exchange is a great example of this as SMBs move from consumer grade online enabled email systems to a more robust enterprise grade solution. But note they will want to do their email (as well as other apps) from their mobile devices.
So what mobile platform should you support as a service provider who is enabling hosted applications and desktops to the SMB? RIM? Symbian? iPhone? The answer is not quite as easy as it might seem. On the one hand, RIM devices have played an extensive role in mobile business applications. With the buzz that iPhone has created, are we destined to see an emergence of business applications on these devices as well? Symbian has been the dominant player in Europe for years. But wait a minute, there is a new player in town called the Android. How is this changing the market landscape? Well, Bloomberg just published a report that says Android is now outselling the iPhone in the U.S. But according to a recent Nielson report, more mobile phone subscribers are interested in the iPhone O/S than any other smartphone. How do we make any sense out of all of this?
If you look at the market share numbers from the Bloomberg report there appears to be a much bigger picture shaking out. A market share war is underway. To add to this conundrum, Microsoft has announced yet another Smartphone operating system with Windows Phone 7.
So what’s a Service Provider to do? As monumental as it sounds, you will need to support all of these operating systems if you want to provide the flexibility required to deliver applications and desktops on-demand.
Make sure you are setting up your datacenter so that you can allow for this next generation of mobile users. Otherwise, you’ll be left out in the cold when your competition creates an offering that covers all devices, on any network. That’s what Citrix technology does today. Are you prepared for the future? We are!