Albert Einstein once wrote: “the definition of insanity is doing the same thing over and over again and expecting different results”.

This applies to IT just as much as anything else. For years we have been broadcasting and receiving the same message. You have people for the servers, people for the network and people for the desktop. And each individual group has been comming up with technologies and features for their individual needs. The challange is in the fact that in the end we all serve the same master: The User. The user who does not care for this stack but only cares about the quality of service he is receiving. So we need to break through these traditional barriers.

So for the last 3 years I’ve been working with Microsoft on-and-off on joined messaging, oppertunities and events. This all got intensified last year when we launched the V-Alliance. To me the V-Alliance is an umbrella covering all the interaction(s) I do with Microsoft but more it has a great story to tell. It tells the story of how we (Citrix and Microsoft) look at the concepts of the virtual desktop and the dynamic datacenter with a wholistic approach.

The challange we face is that most customers and partners will look at either of the 2 components instead of the big(ger) picture. True beauty comes from integrating these 2 concepts. Making sure that your virtual desktop is serviced by a datacenter which understands who you are and dynamicly adepts to your needs.

So how can you help ?
Change your mindset, think outside the box and embrace all technologies and look at the users demands instead of imagining the user’s needs based on our current technological possibilities. Client versatility will become greater and greater on so is the need to be able to access your data from a multitude of devices. Client independancy is a MUST not a nice-to-have but so is security and all the other rules and regulations. Mind you it’s not just the government asking us to do so it’s consumer groups as well.

Also ask the user what he wants, when I was doing SAP we would always have a group of users as part of the project team explaing us how they did business and what they thought would be better. Why do I hardly see this within other IT projects ? Why am I constantly confronted with IT department comming up with “tech-demo” requirements for POC’s? I want (read need) real world requirements not some labtest, give me the resources to show you what we can do and ask your users what they think.

So when you next see an advert for a V-Alliance session, step in and listen and next think about what you just heard. It’s like what Morpheus said in The Matrix: “I’m trying to free your mind, Neo. But I can only show you the door. You’re the one that has to walk through it”.