Wow! It’s been a week and a half since Synergy ended in San Francisco, and I’ve finally had time to reflect on the many amazing experiences I had at the event. I thought I’d share some of my favorite memories and moments, and I encourage you to do the same with your friends and colleagues.
First, on day one, when I saw the throng of people entering the keynote hall, I was overwhelmed – in a very good way. The energy, the excitement, the sheer number of people. It was a tremendous feeling to be surrounded by so many business professionals who are looking to innovate and take their companies to the next level. It made me proud to be part of a company that is truly making a difference for IT.
And the caliber of partners joining us on stage and on the exhibit floor was phenomenal: Dell, HP, IBM, Intel, McAfee, Microsoft, Wyse. That they chose Synergy as a platform to make some pretty important announcements is a testament to growing status of Synergy as a premier industry event.
Another highlight was when we realized the huge volume of Citrix XenClient downloads – within 48 hours of our announcement! It shows that IT folks are excited to get their hands on XenClient, and finally deliver a fully virtualized environment to their on-the-go users with their personal desktops AND all the apps they need to do their work, whenever and wherever they want.
We call this ability to move your work to a more optimal place “workshifting.” It’s a simple yet powerful idea. And with more people using more devices for both business and personal reasons, it only makes sense to empower users to work from anywhere at any time. I overheard someone at Synergy say, “Does everyone in San Francisco have an iPad?” If not an iPad, most of the Synergy attendees had an iPhone, or a Blackberry, or an Android mobile device, in addition to their laptops and netbooks. It’s clear Citrix users are early adopters of workshifting and there’s no going back.
Fortunately, there’s much more to come! All the things that made Synergy in San Francisco so fantastic will be available at Synergy Berlin in October. That means the hands-on Learning Labs, the Expo Hall and Geek Speak Live – plus new content, exciting announcements and updated breakout sessions. We’ll also continue to use social media to maximize your conference experience. With our Synergy Mobile Network, you can use your smartphone of choice to access your schedule, get session updates, set reminders, participate in surveys and much more. Look for new and different ways to enhance your Synergy experience in Berlin.
I’d love to hear some of your favorite Synergy moments and any ideas you have for keeping the energy and the connection going between events. Please share them by adding comments below!