One of the things I respect in a person, or a group of a people or a company is whether “they know what they don’t know”. Too often we run into folks, well meaning or otherwise, that simply “don’t know what they don’t know”. It is untenable to trust such folks and their judgement on all things related. The recent state of the Cloud market is engulfed with similar rhetoric that its hard to discern whom to trust and who not to. I have had my own share of this problem – both contributing to it and being targeted by it. We hope to not make this mistake with our new Cloud annoucements next week at Citrix Synergy in San Francisco.

On Thursday, May 13, we’ll be focusing on our datacenter and cloud division. Among other things, you can look forward to announcements about our plans to make “tangible progress” in the world of cloud computing – not transform, not revolutionize and it may not even be innovative – but it will make meaningful progress towards cloud adoption in the Enterprise.

And we will be doing this with some friends. Why? Because we know that we can’t do everything, because we know we are still in the beginning of the evolution to Cloud computing and because we know others know more than we do in Cloud computing – especially those that deliver Cloud services as their primary business.

So today we’re starting our Cloud Countdown towards the Citrix Synergy cloud announcement.

Today is Day C minus 10.

Couple of additional thoughts to leave with you. We all know that in order for businesses to move applications to the cloud, they will need to have clear operational gains – either from adoption of new applications specifically architected for the cloud (delivered by software-as-a-service providers, for instance), or from leveraging attributes such as on-off, business continuity and burst capacity. However, what many of us probably don’t know is that to make this turnkey, repeatable and sustainable requires significant operational and service-delivery know-how that none of the technology vendors bring to the table. This is where our friends come in.

Of course, from a technology perpective, successful cloud implementations require flexibility, reliability and high performance – from the compute platform to storage to networking – as well as in some new areas of technology that make it possible for the cloud to act as an extension of the enterprise datacenter. Look for some interesting stuff in this area.

Through the rest of the Cloud Countdown, we’ll be looking at the applications, the technologies, and the approach that enable enterprises and providers achieve “pragmatic clouds”. Simon Crosby and Roger Klorese will be joining me to explore how we will get our heads out of the clouds and our businesses into them.