User Demands and IT Requirements Growing Further Apart
It seems to me that what people want from IT and what IT is able to provide them is getting further and further apart.  People want fast, easy access to their Windows desktop and business apps from any device.

They don’t particularly care about security, networking or infrastructure costs.  They just want to get their jobs done efficiently and conveniently from wherever they are, whether they’re in the office, waiting on their car to be serviced, or sailing the high seas on a family cruise.  And oh, yeah…they want to be able to do all of this from whatever device they want, whether it is a PC, a Mac, a Smartphone, or even a tablet like Apple’s new iPad.

Devices, Devices, Devices, Oh My!

Unfortunately, while the world at large is being bombarded by a never-ending array of new, cool consumer devices like the iPad, most IT shops are being asked to lock down access to corporate data and to reduce costs. 

In a world of constant change, IT needs to be able to assure the safety of corporate information and minimize complexity.  In short, IT needs secure, reliable infrastructure for delivering Windows desktops and apps, not thousands of new devices to support, a bigger attack surface for hackers, and higher costs.

IT Has Won the Battle but Not the War

Over the years, IT has traditionally won out in this battle of corporate decision making.  As a result, most of us lowly users have had to suffer with standard issue corporate PCs (read slow and boring!) and limited access to IT services from anywhere outside of the corporate firewall.  Simply put, we’ve been forced to accept a poor experience for the sake of security and cost.  About now, many of you in IT might be saying, “You’re darn right, security and cost trump user satisfaction every time.”

There’s a New Kid in Town


Well look out Mr. IT!  There is a big wave heading right for your cubicle and its name is consumerization.  You see, a new generation of workers (Echo Boomers born between 1984-1996) is entering the workforce in droves (80 million in the US alone) and they are bringing with them a vast array of consumer devices – from netbooks to iPhones, iPads, Kindles and even internet-enabled TVs.

And guess what?  They expect, no scratch that, they demand to connect all of these devices to your precious corporate network.  This is a bold new generation – they want to do their jobs from anywhere, at any time, using any device and guess what?  They are willing to plead their case to a higher authority – the executives in your company that want the exact same thing.

So what is any self-respecting IT leader to do?  This new world could mean total anarchy!  What about the protection of intellectual property?  What about cost reductions?

A Bold and Fresh Idea

Well, as you may have guessed by now, we think we have a pretty revolutionary idea over here at Citrix.  What if you could build one delivery infrastructure for Windows desktops, business apps and online meetings that would empower people to use any device they want, keep all of your information in the data-center and lower costs.  Stated another way, what if you could get “Windows Apps and Desktops to Go” and “Online Meetings to Go”, even if you’re using Macs, Android smart-phones, or other non-Windows devices? Good news…now you can with Citrix Receiver and Citrix GoToMeeting.

Say Hello to Citrix Receiver

Citrix Receiver is a universal client for the delivery of IT services. 
It provides everything you need to run Windows desktops and apps from any device, keeps your apps current, and even speeds up your connection.  In short, Citrix Receiver is a lightweight software client that makes accessing virtual desktops and applications as easy as turning on your TV.


Connect from Any Device, Anywhere

One of the best things about Citrix Receiver is that it runs on every conceivable type of device, including PCs, Macs, Windows Mobile, Android and Apple smart-phones.  It supports automatic updates so if you apply a patch it is instantly available to every user whether they’re connecting from a work PC, a net-book in their kitchen, or an iPhone at an airport.  All you need on the back-end is Citrix XenDesktop or XenApp- virtual computing infrastructure products already in use by 99% of the Fortune 500.  

The iPad is Now Open for Business


Millions of iPads have now begun begun shipping all over the globe. Citrix is proud to announce two new iPad apps designed to transform Apple’s tablet into the ultimate device for mobile business.  Check out the announcement video here.  The new Citrix Receiver for iPad apps makes it easy for iPad owners to take their virtual office with them anywhere.  One simple touch gives iPad owners secure access to all of their corporate Windows apps and documents.

The Citrix GoToMeeting app for the iPad app brings the same level of simplicity to the world of business meetings, making it easy for iPad owners to collaborate from anywhere via online meetings.  Both apps will be available free of charge and can be downloaded from the Apple App Store beginning tomorrow.

Rather than just taking my word for it, I suggest you try it for yourself by checking out the video demo at citrix.com/iPad and our live cloud-based demo.  With Citrix technology you can even learn to use your iPhone as a virtual track-pad for your iPad.  You can also find out more by visiting our community site for the iPad with expert commentary from Citrix Desktop CTO Harry Labana and resident Apple guru Gus Pinto.  Best of all,  I’d like to extend an invitation to everyone interested in learning more about all things Citrix at our annual industry event called Synergy.  At Synergy, Citrix Receiver and GoToMeeting for iPad will be on full display.  You can also attend hands-on learning labs about the state of the art in virtual computing and hear from industry thought leaders.

Consumerization – Is it Real for You Yet?

OK enough of the commercial on our way cool new apps and events.  I’d really love to hear what you think about the impact of consumerization on your organization.  What role do you think the iPad will play in that transformation and what role do you think Citrix can play?