This is a shameless plug for Citrix Summit 2010 and the topic of the session I will be leading is… you guessed it… the topic of this blog.  If you plan to attend the event, look for the session on Tuesday, May 11th at 11:00 A.M.

Now a preview of the things we will be looking at…




 
This pie chart can be used to depict the whole universe of Managed Service Providers.  Each slice of the pie represents potential revenues from end customers.  Some specialize in one or several slices.  In some cases their is overlap between one type of service provider and another.  Managed Service Providers are not necessarily applications hosting service providers and visa-versa.  For instance, companies such as SoftLayer in the U.S. are making a great business out of IT-as-a-Service and Infrastructure-as-a-Service while companies like nGenX are using elements of Web App delivery (Exchange), Productivity App delivery (Microsoft Office) and Line of Business App delivery (such as Sage).
 
Most successful companies like those mentioned above have one thing in common… Customer value and retention.  They specialize in what they do, provide an easy access point (web enabled) and have great customer service.
 
To find out the special sauce that makes them profitable, you will have to check out the session in San Francisco on May 11th… or you could just contact them directly I guess.  Either way, Citrix provides the enabling technologies for these (and 400+ other) partners to be a successful business in the Citrix Service Provider program.